Archives: Branding

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Steps Professional Services Firms Can Take to Protect a House Mark

Professional service firms at times seem to focus on protecting the names of their service offerings or platforms at the expense of their house marks. Pat Concannon, a partner in Nutter’s Intellectual Property and Business Departments, with over 20 years of experience devoted to helping businesses establish and protect their brands, analyzes why professional service … Continue Reading

Licensing, Logo Protection, and Fair Use – Rounding Out Nutter’s How-To Series on Branding

Trademark licenseNutter’s series on building a brand began with the selection of a trademark and the process of formally protecting a mark via trademark registration. More recent articles in the series have addressed policing a brand, proper trademark usage, and brand considerations in the social media environment. This article, the last in the series, focuses on … Continue Reading

Nutter’s IP Bulletin How-To Series on Branding: What to Do Once Your Trademark Registers—The Brand & New Media

Nutter’s series on building a brand began with the selection of a mark and the process of formally protecting it via trademark registration. At this point in the series, the mark is registered and ready for use and investment to elevate it into a brand. Moving from a mere “mark” to a lauded “brand” takes us … Continue Reading

Nutter’s IP Bulletin How-To Series on Branding: What to Do Once Your Trademark Registers – Avoiding Genericism and Dilution

As discussed in the previous article in Nutter’s IP Branding Series, monitoring competitors’ use of your marks and marks possibly akin to your marks, and enforcing your rights in your marks against those competitors, is an important aspect of protecting and building your brand. Equally important is policing your own use of the mark, the use … Continue Reading

Nutter’s IP Bulletin How-To Series on Branding: What to Do Once Your Trademark Registers—Defensive Monitoring and Enforcement

When last we met, you had successfully navigated the trademark-examination process and were gazing with pride and happiness upon your Certificate of Registration from the United States Patent and Trademark Office. You have indeed arrived at a very important milestone in the journey of your source-identifier from mere trademark to iconic brand. But trademarks are … Continue Reading

Nutter’s IP Bulletin How-To Series on Branding: What to Do Once Your Trademark Registers – The Basics

Following the conclusion of trademark prosecution, your certificate of registration has arrived in the mail. Now what? Some lawyers still advise their clients to keep the certificate “in a safe place,” but one wonders how much longer paper certificates will even be prepared and issued. Maybe they will last as long as (paper) newspapers. After … Continue Reading

Nutter’s IP Bulletin How-To Series on Branding: Considering Your Brand during Trademark Prosecution

The articles in our May and July editions of the IP Bulletin addressed eight of the most commonly asked questions that arise when completing a U.S. trademark application filing. Once the application has been filed with the USPTO, substantive examination by an examining attorney from the USPTO will commence in due course. In stark contrast to the … Continue Reading

Nutter’s IP Bulletin How-To Series on Branding: How to File a Trademark Application: The Guts of a U.S. Trademark Application (Part 2 of 2)

The article in our May edition of the IP Bulletin addressed four of the eight most commonly asked questions that arise when completing a U.S. trademark application filing. More particularly, we considered the trademark application form that should be used, the classes of goods or services to include in the application, the items included in the description … Continue Reading

Nutter’s IP Bulletin How-To Series on Branding: How to File a Trademark Application: The Guts of a U.S. Trademark Application (Part 1 of 2)

Our last article in Nutter’s How-to Series on Branding contemplated various territorial considerations that go into deciding where to file a trademark application. Even when a trademark applicant desires protection in multiple countries, or one or more states, most often our readers in this situation will want to first start by filing a United States trademark application. … Continue Reading

Nutter’s IP Bulletin How-To Series on Branding: Where to File a Trademark Application: A Territorial Question

Once you’ve checked off the five “Cs” and decided on the trademark you want to protect as part of building your brand, you next must decide where you want to file for protection. You see, even though Thomas Friedman has been driving the globalization “Lexus” since before the 21st century, and the reaches of the geography-obliterating, all-encompassing … Continue Reading

Nutter’s IP Bulletin How-To Series on Branding: Five “Cs” to Check-Off Your List Before You Decide on Trademarks

After banging your head against the wall for weeks or even months, your team finally has come up with a name for your new product line. You can see it now—in big lights…on a billboard…in Times Square! Fire up the marketing team, call the printer, order t-shirts, fly banners. STOP! Yes, stop! Before you invest … Continue Reading
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