Professional service firms at times seem to focus on protecting the names of their service offerings or platforms at the expense of their house marks. Pat Concannon, a partner in Nutter’s Intellectual Property and Business Departments, with over 20 years of experience devoted to helping businesses establish and protect their brands, analyzes why professional service firms need to safeguard their house marks in Nutter Insights.
In the piece, Pat discusses:
- Why a house mark is important to a business;
- What steps a professional service firm should take to protect its house marks;
- If house marks are subject to copyright protection; and
- If a company’s name is automatically considered a protectable house mark.